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July 20, 2010 / Alistair

Kindle books outsell hardbacks from Amazon

Cross-platform software win

Amazon announced this week that they sell more e-books for the Kindle than physical hardback books.

The e-book market has always kept rather quiet, with it only just getting into the mainstream in recent months, but Amazon has revealed that for every 143 e-books sold, it sells 100 hardbacks online during the last three months.

Obviously, this is a comparison with the less popular hardback books, we are yet to see how the sales of e-books compare to the much more popular paperbacks.

Amazon recently dropped the price of its Kindle from $249 to $189, making the hardware much more accessible. But it’s the software that is spreading the Kindle word more widely. Kindle e-books can be read on the iPhone, iPad, Mac, PC, Android and Blackberry phones, offering affordable digital reading to just about everyone.

Of course the Kindle hardware, with it’s e-ink screen, offers a more comfortable and natural reading experience, but when judged against the iPad, it’s starting to look old fashioned.

But with news of a full-colour Kindle due soon, this could soon change in Amazon’s favour.

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